Pretty, Paid & Persistent — Digital Beauty Business Guide

The Beauty Business Blueprint

Pretty, Paid & Persistent is a 42-page digital beauty business guide created to help beauty professionals build a stronger, more recognisable business beyond the service itself.

From finding your niche and developing your branding to bookings, pricing, social media, content, marketing and client experience, the guide explores the different parts of a beauty business that influence how clients discover you, choose to book and experience your brand.

Rather than giving you a formula to copy, the guide focuses on business principles that can be adapted to suit your own brand, services, clients and goals.

WHAT’S INSIDE

• Finding your niche
• Branding
• Appointment booking
• Pricing your services
• Social media
• Content creation
• Growing your audience, engagement & insights
• Marketing & promotions
• Brand ambassadors, influencers & collaborations
• Client communication, customer service & client experience

Across 10 chapters, the guide takes you through the different stages of building and presenting a beauty business — from how your business is positioned and discovered to how clients book and the experience they receive once they become a client.

THE APPROACH

Pretty, Paid & Persistent is centred around building a beauty business with intention rather than relying on your treatment skills alone.

The guide looks at the wider decisions that shape a business: how you position yourself, how your branding communicates what you offer, how clients book, how you price, how you show up online, the content and marketing you use to attract clients and the experience you provide once they book.

The aim isn’t to promise overnight growth, a particular income or a fully booked diary. Instead, it gives you principles you can apply and adapt as your business develops, helping you make more informed decisions about how you position, present, market and run your beauty business. 

Although lash examples appear throughout the guide, the business principles are designed to apply across service-based beauty businesses including lashes, brows, nails, hair, skin and make-up. 

PRODUCT DETAILS

Format: Digital PDF
Length: 42 pages
Access: Instant Digital Access

Please note: This is a digital product. No physical item will be shipped.

Please ensure you enter the correct email address when purchasing, as your digital copy will be sent directly to the email address provided at checkout.